CNN and CBS

http://www.nytimes.com/2008/04/08/business/media/08cbs.html?ei=5065&en=a8fa4cf758327512&ex=1208232000&partner=MYWAY&pagewanted=print

I find this story extremely interesting, maybe it is because I did my book report on a book called “Reality Wars” which focused solely on the three big networks and their news programs. CBS has been in last place in the news division for awhile and nothing they seem to do boost their ratings. Moving Katie Couric to the nightly news helped them for about a week but that is not enough in this mega-competitive market. If CBS outsources their news to CNN I think it will have big implications. The media is overall owned by very few companies and there are not a lot of options. For one of the major “options” to outsource their news will just cut back on the variety of news available. You can not help but believe that CNN and CBS news programs will look very similar if CBS decides to outsource. This just cuts back on news options for viewers. I think variety in news programs is a good thing. Different networks will cover different stories in different ways. Taking out some of the competition will not be beneficial for anyone but the networks.